![]() Victoria’s Secret has over 29 million followers on its primary Facebook page. These posts were later removed from the Victoria’s Secret Instagram handle. While Victoria’s Secret is fond of incorporating influencers beyond its angel-like models, fans of the brand aren’t.Ī little after the brand posted an image of influencer Jenny Cipoletti adorned in the brand label, fans lashed out in the comments section asking the brand to stick to featuring only the brand’s models as the influencers do not represent the brand fans love. Influencers have proven to be a great way to appeal to a new market and increase brand reach and Victoria’s Secret has an army of influencers at its disposal. #BluebellaforVS post shared by Victoria’s Secret on at 6:48am PDT So it’s little to no wonder why photos are their best performing content.Īll dressed up, just for me. The images posted by the brand are mostly of their models adorned in the brand label set in beautiful locations and rich hues. Instagram is all about the visual appeal and Victoria’s Secret is a master at it. Photos were also the best engaging content type for the brand. Victoria’s Secret posted 2,409 times during the analyzed period of which 1,996 were photos and 264 were videos. Victoria’s Secret enjoyed a 17.9% growth in followers by gaining over 10 million new followers in the analyzed period-with an average of 32,000 followers added per day! The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. ![]() So it’s no wonder Victoria’s Secret is reigning on Instagram as the 2nd most followed brand with close to 69 million followers. This photo/video network has proven to be a great platform for brands to market their products. We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of Januto September 30, 2019. The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. Victoria’s Secret has several reigning statistics to its name. The brand maintains an active presence on social media with a killer content strategy that helps the brand add thousands of followers every day. Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Sign up for a demo Overall social media strategy It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting. This Victoria’s Secret social media report was put together using Unmetric Analyze. So what really is their secret? Or wait, is social media Victoria’s Secret? We’ve left no stone unturned in dissecting Victoria’s Secret’s social media strategy. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. But the itch remains, more so than ever, to get their hands on the latest brand apparel. ![]() Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images. There was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. ![]()
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