![]() Working closely with marketing and sales teams to create strategiesĮvaluating marketing employees' work and offering constructive feedback. Additional duties could include:ĭetermining marketing budget for advertisement campaignsĮvaluating the effectiveness of a marketing campaign in relation to set goalsįinding the most effective ways to market a product or service in print, media and online platformsĬreating marketing plans based on industry and competitor research They may supervise a marketing team, help with industry research and form a company's overall marketing plan. What does a marketing manager do?Ī marketing manager uses data analysis to look for industry trends in regards to the products or services their company supplies. When working in this role, you need a strong understanding of both traditional and digital marketing and branding methods. The primary tasks of a marketing manager may vary based on the company they work for and in which industry. Related: 10 Common Leadership Styles What is a marketing manager?Ī marketing manager is an experienced professional who works with an organisation's leadership to develop a strategy to improve revenue and grow its customer base. In this article, we answer, ‘What is a marketing manager?’, describe what one does along with the steps you can take to be a marketing manager and answer some frequently asked questions about this role. Learning the duties of a marketing manager and how to become one can help you determine if it's the right career path for you. In this role, you help brands create campaigns that resonate with target audiences and grow their revenue. ![]() If you're someone with strong leadership skills and have an extensive background in marketing, you might consider becoming a marketing manager. ![]()
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